BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	40 764	0.7%	13.2%	-0.4	50 458 898	1.1%	19.6%	-0.7	4.6%
MoM	168 037	-3.3%	13.5%	-0.1	208 342 727	-0.3%	19.9%	-0.1	-5.0%
YTD	187 528	-19.8%	9.3%	0.7	232 371 462	5.3%	13.3%	2.5	-25.4%
MAT	2 400 881	-15.2%	9.7%	0	2 578 777 803	14.9%	13.0%	1.6	-15.2%
KAPSIKAM
WoW	14 086	-1.2%	2.3%	-0.1	11 968 105	-0.2%	3.9%	-0.1	1.9%
MoM	61 815	-5.7%	2.4%	-0.1	52 030 966	-1.3%	4.1%	0	-2.0%
YTD	69 301	-23.0%	2.4%	-0.5	58 297 709	4.4%	4.1%	-0.1	-7.9%
MAT	757 033	-13.0%	2.3%	-0.1	554 019 220	28.5%	3.6%	0.6	-10.2%
VIPROSAL
WoW	9 593	3.8%	1.5%	0	7 495 929	4.0%	2.3%	0	1.9%
MoM	40 693	-5.2%	1.5%	0	31 717 365	-3.9%	2.4%	-0.1	-2.3%
YTD	45 613	-38.0%	1.5%	-0.7	35 561 555	-12.7%	2.4%	-0.5	-8.4%
MAT	594 706	-27.0%	1.8%	-0.4	400 081 876	21.1%	2.5%	0.3	-10.3%
SULFARGIN
WoW	1 479	3.6%	0.4%	0	1 395 300	2.2%	0.8%	0	2.9%
MoM	6 304	14.2%	0.4%	0.1	5 948 426	18.5%	0.8%	0.1	-1.0%
YTD	7 118	-32.6%	0.4%	-0.2	6 699 087	-7.9%	0.8%	-0.1	-2.3%
MAT	78 273	-39.0%	0.4%	-0.3	68 553 638	-7.7%	0.8%	-0.2	5.4%
APILAC
WoW	1 115	19.6%	32.1%	1.9	931 784	20.1%	75.4%	1.6	12.7%
MoM	4 013	16.2%	30.2%	5.2	3 312 087	17.9%	73.5%	5.7	-3.7%
YTD	4 558	-41.5%	30.3%	-10.9	3 765 673	-23.0%	73.6%	-4.8	-20.4%
MAT	55 497	-22.5%	31.0%	-7.8	40 626 440	1.0%	72.4%	-2.7	-3.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	187 528	-19.8%	9.3%	0.7	232 371 462	5.3%	13.3%	2.5	-25.4%
KAPSIKAM	69 301	-23.0%	2.4%	-0.5	58 297 709	4.4%	4.1%	-0.1	-7.9%
VIPROSAL	45 613	-38.0%	1.5%	-0.7	35 561 555	-12.7%	2.4%	-0.5	-8.4%
SULFARGIN	7 118	-32.6%	0.4%	-0.2	6 699 087	-7.9%	0.8%	-0.1	-2.3%
APILAC	4 558	-41.5%	30.3%	-10.9	3 765 673	-23.0%	73.6%	-4.8	-20.4%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 400 881	-15.2%	9.7%	0	2 578 777 803	14.9%	13.0%	1.6	-15.2%
KAPSIKAM	757 033	-13.0%	2.3%	-0.1	554 019 220	28.5%	3.6%	0.6	-10.2%
VIPROSAL	594 706	-27.0%	1.8%	-0.4	400 081 876	21.1%	2.5%	0.3	-10.3%
SULFARGIN	78 273	-39.0%	0.4%	-0.3	68 553 638	-7.7%	0.8%	-0.2	5.4%
APILAC	55 497	-22.5%	31.0%	-7.8	40 626 440	1.0%	72.4%	-2.7	-3.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	40 764	0.7%	13.2%	-0.4	50 458 898	1.1%	19.6%	-0.7	4.6%
KAPSIKAM	14 086	-1.2%	2.3%	-0.1	11 968 105	-0.2%	3.9%	-0.1	1.9%
VIPROSAL	9 593	3.8%	1.5%	0	7 495 929	4.0%	2.3%	0	1.9%
SULFARGIN	1 479	3.6%	0.4%	0	1 395 300	2.2%	0.8%	0	2.9%
APILAC	1 115	19.6%	32.1%	1.9	931 784	20.1%	75.4%	1.6	12.7%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	168 037	-3.3%	13.5%	-0.1	208 342 727	-0.3%	19.9%	-0.1	-5.0%
KAPSIKAM	61 815	-5.7%	2.4%	-0.1	52 030 966	-1.3%	4.1%	0	-2.0%
VIPROSAL	40 693	-5.2%	1.5%	0	31 717 365	-3.9%	2.4%	-0.1	-2.3%
SULFARGIN	6 304	14.2%	0.4%	0.1	5 948 426	18.5%	0.8%	0.1	-1.0%
APILAC	4 013	16.2%	30.2%	5.2	3 312 087	17.9%	73.5%	5.7	-3.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца